Patterns of international tourism organizations: the role of information technologies

The paper examines first the organization of tourist companies, focusing on the main international structural forms and on human resource management. Then it examines the role of information technology in the tourist sector. The Internet can be a great opportunity for organizations addressing to eligible consumers in a long term relationship by offering memorable tourist services, in a perspective of total marketing relationship that can enhance the physical, emotional, electronics interaction, by integrating external and internal organizational dimension in order to build customer loyalty.