Using Agents to Simulate a Tourist Market in an Educational Game

The full implementation of European policies on Entrepreneurship Education requires an effective change in teaching programmes at the different educational levels. Recent developments in the serious game sectorshow how simulation games allow studentsto tacklecomplex situations through learning by doing. In the last few years,some researchers have suggested simulatingmarket dynamics by using the agent based approach. Consequently, a serious game has been designed and implemented within the framework of the European project "Posso ... Non Posso ... Vado! PNPV Project Rev.2 (I can ... I cannot ... I go!), whichaims to introduce and foster an entrepreneurial mindset among young people. After a brief overview ofthe blended learning model and the layered structure of the game,the paper describes the interactions between the agents and their behavior, these being the key elements in the design of the market simulation model.