WORDY: a Semi-automatic Methodology aimed at the Creation of Neologisms based on a Semantic Network and Blending Devices

In this paper, we propose a semi-automatic tool, named WORDY, that implements a methodology aimed at speeding-up the pro- cess of creation of neologisms. The approach exploits a semantic network, which is explored through the spreading activation methodology and ex- ploits three blending linguistic techniques together with a proper ranking function in order to support companies in the creation of neologisms ca- pable of evoking semantic meaningful associations to customers.