The social network for cultural communication

Communicating culture activates economic flows and positive spillovers in the urban economy both in terms of local social development for the effects of cohesion and inclusion generated by culture (HORIZON 2020), and of cultural endogenous development and productive specialization, and the development of cultural tourism. Communicating culture means making accessible and usable the places and cultural institutions in ever-larger groups of the population, stimulate their participation and the co-creation of value, since demand requires more and more experience able to generate together culture and amusement and socialization. It signifies putting the visitor in the centre, planning experiences of visit creative and participatory. This study focuses on the tools that can serve as facilitators in the communication modalities and that are increasingly used in the cultural area: the participatory approach supported by Web 2.0 technologies. In particular, the analysis will focus on Social Networks (SN) used in museum field, highlighting - through the brief presentation of examples - several manners of use corresponding to different objectives, strategies and policies adopted in users involvement.