Art et culture dans l'evolution des districts industrieles italiens

The competitiveness of a territory is more and more explained by factors that combine technological innovation, recognized as a key element of the competitive advantage of an economic system, with knowledge, creativity, and sometimes even art and culture. In some areas of ancient industrialization we can find at local level a social capital that is a synthesis of economic, social and cultural aspects. This can be used both for the products promotion and for the support to new industries able to offer to the end consumer not only products but the opportunity to carry on an experience with the local tradition. The paper examines two cases of industrial districts in Italy (Biella and Carrara), where the cultural aspect of the traditional manufacturing has been the starting point for enhancing the territorial system and for the beginning of an integrated supply, products-services, which has expanded the boundaries of the previous specialization and it is now a strong element of territorial competitiveness.