Green fragrances: A critically important technology for the new cosmetic industry

Urged by the global demand of safe and natural ingredients, the fragrance industry is undertaking profound changes. This study investigates the origins of change, and speculates on the direction that will lead to massive diffusion of safe fragrance ingredients based both on natural fragrant molecules as well as on microencapsulated fragrances that, we argue in conclusion, will be widely used in the cosmetic, cosmeceutical and personal care industries.