Bridging theory and practice: Lessons and Directions

This chapther has laid the foundation for the bridge building required for transferring knowledge to and within tourism. Some of the areas that still need to be investigated can be identified. For certain types of knowledge production and transfer processes, academics concerned with transfer effectiveness should engage the industry stakeholders in their research from the beginning. One of the editors of this book is a reviewer of academic grant proposals. In a recent round it was noted that a number of academics had stated their work would be of interest to industry participants without having discussed this with the stakeholders who may be the logical users of the results. Such lack of any attempt at consultation arguably reduces the effectiveness of the research. Engaging community, government, academic, and industry stakeholders can sometimes be a frustrating and difficult process for all involved. It also requires learning and demonstrating relationship skills, some of which are discussed in this volume. Its chapters suggest that the time is well spent.