Authenticity in VR and XR experiences: a conceptual framework for Digital Heritage

Although people search for authentic, memorable and meaningful experiences in cultural tourism, these requirements are not considered as part of a virtual or hybrid experience and therefore are not considered keys in their design. This paper presents an analysis of the concept of authenticity, extending its meaning well beyond the traditional interpretation in ICT. Through the study of how this concept has been developed and used in different domains and through an exploration in the wild, adopting a Cultural Probe Kit approach, it has been possible to identify the three interconnected dimensions of authenticity, their characteristics and design strategies that should be adopted to strengthen the perception of authenticity in the users of Virtual and Hybrid experiences.