Quality in Marketing Process and a Systemic Value Co-creation

Abstract
Publication Date:
2011
Iris type:
04.02 Abstract in Atti di convegno
Keywords:
Resource; Networ; Value Co-Creation; Quality; Destination Image
List of contributors:
Authors of the University:
Handle:
https://iris.cnr.it/handle/20.500.14243/108689
Book title:
The 2011 Naples Forum on Service Dominant Logic, Network & System Theory and Service Science: Integrating Three Perspectives for a New Agenda