Quality in Marketing Process and a Systemic Value Co-creation

Abstract
Data di Pubblicazione:
2011
Tipologia CRIS:
04.02 Abstract in Atti di convegno
Keywords:
Resource; Networ; Value Co-Creation; Quality; Destination Image
Elenco autori:
Autori di Ateneo:
Link alla scheda completa:
https://iris.cnr.it/handle/20.500.14243/108689
Titolo del libro:
The 2011 Naples Forum on Service Dominant Logic, Network & System Theory and Service Science: Integrating Three Perspectives for a New Agenda