An innovative approach to the intellectual property in haute cuisine

The paper investigates the relationship between the culinary innovation process (divided in two stages: idea generation and idea transformation) and the role of creativity protection. The aim is to understand how chefs protect their creativity and their innovation outcomes. The analysis is based on a sample of 132 Italian Michelin-starred chefs. The study sheds light on creativity and innovation domains in the hospitality environment where organizations have to continuously innovate in order to maintain a defensible competitive position. It identifies five "barriers against imitation" by competitors: "listening to clients' needs" "chef's own creativity", "systematic approach to creativity" "knowledge based feasibility" "accumulated professional skills". The paper represents an initial effort to examine creativity protection concepts in the gastronomy sector, which are still unexplored. It contributes to a better understanding of how to protect the intellectual property in a sector where the applicability of law-based intellectual property systems is very low.