Environmental and Social Impacts of Mass Customization: An Analysis of Beginning-of-Life Phases

For about two decades Mass customization (MC) has been broadly discussed as a proper business model to satisfy heteregenous needs of customers in an efficient manner. However, the increasing importance of other trends such as sustainability make it inevitable for MC companies to operate in an eco-friendly and socially-friendly way. This paper aims investigating and identifying of potential impact factors of Mass Customization on environmental and social sustainability following a Product Lifecycle management (PLM) approach.