Self, others, objects: How this triadic interaction modulates our behavior

Two experiments investigated whether the triadic interaction between objects, ourselves and other persons modulates motor system activation during language comprehension. Participants were faced with sentences formed by a descriptive part referring to a positive or negative emotively connoted object and an action part composed of an imperative verb implying a motion toward the self or toward other persons (e. g., "The object is attractive/ugly. Bring it toward you/Give it to another person/Give it to a friend"). Participants judged whether each sentence was sensible or not by moving the mouse toward or away from their body. Findings showed that the simulation of a social context influenced both (1) the motor system and (2) the coding of stimulus valence. Implications of the results for theories of embodied and social cognition are discussed. © 2012 Psychonomic Society, Inc.