Crisis management :The assessment and measurement of risks

The assessment and measurement of risks entity is an essential step to make correct decisions about countermeasures. It's generally recognized that the extent of the risk depends on the frequency of occurrence and se-verity of the consequences that the event could turn up. The combination of the two variables produces the enhancement of the extent of the loss and, as a result, the quantification of the possible financial exposure. The management of a risk cannot be limited to its identification and measure-ment, but also concerns its treatment; the reference to the concept of in-surability sets out methodologies and techniques to take on negative occur-rences with the least amount of damage, fastness and effectiveness.