Publication Date:
2010
abstract:
Purpose - Case study findings increasingly indicate that the implementation of service-based business concepts is becoming a global business trend. The purpose of this paper is to analyze a broad European survey to understand the extent to which service infusion has already deeply affected manufacturing industries and the factors influencing service infusion.
Iris type:
01.01 Articolo in rivista
Keywords:
Europe; Customer service management; Manufacturing industries; Quantitative methods; Management strategy
List of contributors:
Copani, Giacomo
Published in: