Data di Pubblicazione:
2010
Abstract:
Purpose - Case study findings increasingly indicate that the implementation of service-based business concepts is becoming a global business trend. The purpose of this paper is to analyze a broad European survey to understand the extent to which service infusion has already deeply affected manufacturing industries and the factors influencing service infusion.
Tipologia CRIS:
01.01 Articolo in rivista
Keywords:
Europe; Customer service management; Manufacturing industries; Quantitative methods; Management strategy
Elenco autori:
Copani, Giacomo
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