The impact of digital evolution on Mass Customization towards industry 4.0: a new transition for supply chains in manufacturing industries

Companies that manage to adopt a successful strategy in the customization field get a double benefit: they increase customers' willingness to pay more and they manage to make the same customers purchase more products of the same brand. Here are presented the main impacts (positive and negative) at different levels that could come as result of its implementation. Our study brings some hints to answer some recent open questions about the need of matching the theory bases on supply chain evolution among operations man