PLUS hub: a cultural creative process for Pisticci regeneration (Matera, Italy)

Culture-led urban regeneration strategies are becoming interesting processes at European, national, regional and local level, able to activate innovative productivity systems where interplay culture and creativity in urban districts, adaptive reuse of buildings and industrial sites, and bottom-up cooperation for common goods. A culture-led regeneration process is able to set the scene and create the enabling conditions to promote cultural and creative industries, supporting alternative and situated forms of governance and management of local resources. According to this approach, the research aims at responding to a yet open question in place-based regeneration policies and strategies: how the cultural and creative production could implement inclusive strategies of culture-led urban regeneration, in a framework of Circular Economy, through evaluation processes? The paper introduces the experience of the so-called "PLUS - Pisticci Laboratorio Urbano Sostenibile" (Pisticci Sustainable Urban Lab), a "community hub" developed within the framework of Matera ECoC 2019, in Pisticci (MT), the third-largest town in Basilicata (Italy).