Goals reconfigure cognition by modulating predictive processes in the brain

I applaud Huang and Bargh's (H&B's) theory that places goals at the center of cognition, and I discuss two ingredients missing from that theory. First, I argue that the brains of organisms much simpler than those of humans are already configured for goal achievement in situated interactions. Second, I propose a mechanistic view of the reconfiguration principle that links the theory with current views in computational neuroscience. © 2014 Cambridge University Press.