Reference Model for complex products design and manufacturing: Application in the fashion industry

In the recent years, it has been confirmed both by theory and by practice that organisational models need to include networking strategies to cope with the current competitive environment. Different collaboration levels can characterise supply chains, virtual organisations (VO) and business communities; however, managing different networking scenarios is extremely important to allow SMEs to respond to market opportunities, ensuring a quick response, unique products with competitive prices and high product quality. This paper proposes an innovative methodological approach to support collaboration amongst SMEs for customised product design and manufacturing based on the VO concept. The work is based on mapping the methodology with the most important processes characterising the life of a VO and defining the operative practices to be performed within this type of network. This paper presents two case studies in the fashion industry, where the proposed approach for network management was tested and analysed.