How to implement product requirements for market niches with innovative business processes

In order to stay competitive, European manufacturing companies need to enter new markets implementing innovative business processes based on networking economy. Through business processes and requirements analysis hold on some European SMEs, this work proposes a supply chain mapping of the most relevant processes, procedures and techniques comparing European fashion supply networks through multiple case studies. The innovative production model will be based on the integration of fashion companies towards both suppliers and customers to support sustainable production of small series addressed products for target groups like obese, disabled, elderly people. © 2012 IFIP International Federation for Information Processing.