RESILIENT STRATEGIES FOR MARGINAL AREAS' DEVELOPMENT The case of Avellino smart polis

Many European inland territories often hold important cultural and landscape resources that have not been affected by the process of globalization and that preserve intact those features of authenticity and uniqueness. This kind of resources appears particularly suitable for developing alternative forms of tourism, to strengthen the knowledge of local communities and to capture the attention of an extra-regional audience. The paper presents the case of the Irpinia territory and of the city of Avellino in the Campania region, where the ITABC of CNR has developed a research project for the realization of an innovative model of integrated heritage management as a basis for the construction of a more general strategy for marginal areas' development.