A framework to promote and develop a sustainable tourism by using social media

The paper provides a framework which involves different Social Media (such as Social networks, Wiki, Podcasting, Blogs and Really Simple Syndication) able to promote and develop a sustainable tourism in a shared and participatory approach. More in detail, the paper starts from an analysis of the tools used in the old and the new economy, by highlighting the technological tourism trend . Then the paper illustrates how Social Media can develop a sustainable tourism involving both tourists and local communities. Finally, future scenarios of virtual tourism are given. © 2013 Springer-Verlag.