Behavioral Segmentation for Enhanced Peer-to-Peer Patient Education

The aim of this study was to develop a peer-to-peer virtual intervention for patients with type 2 diabetes from different segments: patients who take several medications (medication group), patients who do not take diabetes medications (lifestyle group), and a mixed group. Preliminary results showed that patients in the lifestyle group were interested in preventive strategies, reporting better learning experience and higher motivation than those in the medication group. Future research is needed to design approaches tailored to patients in the medication group.