"Jørgensen, O. H. (2016). Key performance indicators in Danish place and city branding-Proposal for a new brand strategy platform. Place Branding and Public Diplomacy, Vol. 12, 1-13."

Reference Source

Publication Date:

2016

Iris type:

01.03 Scheda bibliografica

Keywords:

KPIs in place and city branding; performance management; brand motives; brand strategy platform; balanced scorecards; city brand balance sheet

List of contributors:

Authors of the University:

DALDANISE GAIA

Handle:

Published in:

Journal