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Sustained and innovative communication is needed to engage citizens as science and technology rapidly evolve to meet global challenges. The role of science in society has become a role of science for society, underscoring the importance of effective communication in fostering scientific literacy. Informal science educa- tion experiences, facilitated by the more widespread implementation of information technologies, are becoming increasingly relevant to science understanding over time. Additionally, social media provides opportunities for learners to interact with content and to become active creators of information. The life sciences have pioneered inno- vative educational programs, particularly virtual reality techniques, that represent a successful approach to learning and teaching chemical interactions.