Critical aspects in the management of new technologies: A case study

The good and effective management of a new technology is fundamental for its success not only among the scientific and technical community, but especially for its entry and expansion in the market. There are many examples of new product or process technologies that, notwithstanding the technological relevance and many chances to succeed, have found many obstacles to their dimensional development due to a lack of management of technology in their specific sector. The aim of this paper is to analyse the case of many new process technologies developed along 50 years in the titanium metal sector where some critical aspects ad mistakes in the management of these new technologies have limited or stopped their complete development and the following introduction in the sector. Some useful elements will be pointed out in order to reach more general remarks.