Knowledge Transfer to and within Tourism: Academic, Industry and Government Bridges

This book is the fruit of the first t-Forum global conference: "Tourism Intelligence in Action", held from 4-7 May 2015 in Naples, Italy. The Conference was dedicated to seeking answers and solutions to the current challenges the tourism industry faces by providing a platform of discussion among destinations, businesses, and knowledge institutions. The book seeks to bring together examples, ideas, and directions for transfer of knowledge in every direction, from academia to government and the tourism industry, from the tourism industry to the academia and government, and from government to the academia and the tourism industry. Its 17 chapters (not all presented at the t-Forum conference) provide examples of knowledge transfer within a number of tourism's fields of operation and demonstrate best practice outcomes. They are grouped into three sections: academic-industry knowledge transfer (7 chapters); public-private sector knowledge transfer (5 chapters); and new approaches (5 chapters).