Co-innovation in Creative Intensive Business Services: the Role of Clients in Advertising Agencies Innovation Processes

Conference Paper
Publication Date:
2011
Iris type:
04.01 Contributo in Atti di convegno
Keywords:
Creative industries; innovation; advertising
List of contributors:
Authors of the University:
Handle:
https://iris.cnr.it/handle/20.500.14243/60562