Time and the dichotomy Subjective/Objective. An endophysical point of view

The process of collecting information from the observed phenomena occurs in the subjective time of all individuals who communicate to each other their own interpretations. Intercommunication between individuals constitutes a loop of knowledge by which single views are mediated toward constructing an "objective view", agreed within the human society. During the last centuries this process of intercommunication has been made extremely efficient by Science but the generally adopted exo-physical perspective have often raised to the rank of absolute concepts the achieved objective views, stripping them of their evolving human nature and risking to rise expectations that cannot be satisfied. It is argued here that an endo-physical outlook fits better with the actual situation of humans imbedded in the world and heavily interacting with it. Within this framework, the dichotomy subjective-objective is conceptually overcome and the classical notion of "universal" time may be seen as one of the results of the loop of knowledge occurring inside the human society.