Giacimenti culturali Made in Italy

For Kenneth Galbraith, the key to the post-war Italian miracle is to be found in two predominant aspects: the presence in Italian products of «an essential component of culture» and the condition for which «cities such as Milan, Florence [...] Venice, Naples and Palermo can boast a greater amount of beauty in their living standards» (L'Italia che verrà, 2012), linking cultural heritage and economy of beauty typical of Made in Italy culture. The paper is focused on the roule of design for the fruition of cultural heritage with the twofold objective of promoting the cultural industry of Italy system and of promoting development of products and models smart and inclusive ways, able to favour the interactions between the scientific-technical and humanistic disciplines.