On the benefits of keyword spreading in sponsored search auctions: an experimental analysis

Conference Paper
Publication Date:
2010
Iris type:
04.01 Contributo in Atti di convegno
Keywords:
K.4.4 Electronic Commerce; H.4 INFORMATION SYSTEMS APPLICATIONS; sponsored search auctions (SSA)
List of contributors:
Authors of the University:
Handle:
https://iris.cnr.it/handle/20.500.14243/76752