SMEs and barriers to Eco-innovation in the EU: exploring different firm profiles

Eco-innovation is an explicit aim of major EU policy strategies. Many environmental policies de facto require firms to eco-innovate to comply with policy requirements, while the overlap between policy-driven and market-driven eco-innovation strategies is increasingly important for many firms. Barriers to eco-innovation can then emerge as a critical factor in either preventing or stimulating EU strategies, policy implementation, and the green strategies of firms. In this paper we focus on EU-27 SMEs. We single out and explore different firm profiles, considering eco-innovation barriers and engagement. Our analysis is based on a particularly suitable dataset: the Eurobarometer survey on "Attitudes of European entrepreneurs towards eco-innovation". We identify six clusters of SMEs. These clusters include firms facing either 'Revealed barriers' or 'Deterring barriers', 'Cost deterred' firms, 'Market deterred' firms, 'Non eco-innovators', and 'Green champions'. The clusters display substantial differences in terms of eco-innovation adoption. We show that our taxonomy has little overlap with sector classifications. This diversity should be taken into account for successful environmental and innovation policies.