Bordeaux e Lione: valorizzazione del patrimonio culturale nella rigenerazione dei waterfront

Recently the role of culture has been a driving factor in urban regeneration. The focus on culture as a factor in regional transformation has been strong in response to the competitiveness among cities as well as the requirements of sustainability in the cultural sector. The role of culture has thus become decisive in building a system of interventions in which employment, social and sustainable development are the product of the integration of places, people, economies and traditions. Bordeaux and Lyon are emblematic case studies. The transformation process in Bordeaux aimed to redefine the identity of places long associated exclusively with wine production, and to revitalize its economy. The Urban Pilot Project Bordeaux Les deux Rives targets the tangible and intangible heritage with projects to upgrade the system of open spaces; reconnect the historic and modern city to the river; establish a lighting plan; restore monuments and historic façades; identify new hubs to reorganize pedestrian, bicycle, and automobile circulation, and design an extensive tram system. The identity of Lyon, historically linked to silk production and later to industry, is redefined to develop attractiveness, quality of life and creativity. Lyon Confluence, the main urban renewal project, began in 1995 and develops an approach of evolutionary occupation. "Visibility" measures were implemented concurrently with experimental urban environmental policies, the enhancement of the cultural heritage and the creation of alternative transport systems.