Strategie di supply network nel tessile-abbigliamento: i risultati di un'analisi esplorativa in Campania

The paper presents the findings of a research aimed at exploring supply network strategies in the textile-apparel industry. More in detail, the purpose of the study is to understand how supply network strategic choices can support firms in this industry to achieve and maintain a competitive advantage. To this end the paper analyses supply network strategies of three successful firms operating in Campania, one of the most important regions in Southern Italy for tradition and economic relevance of this sector.