Il telaio dei 'segni': la costa flegrea e l'invenzione della città turistica tra narrazione e realtà storica

The frame of the 'signs': Phlegraean coast and 'tourist city' between story and historical reality. Studying the Phlegraean Fields implies to value the material and immaterial representation of these places, whose 'tale' regards the shaping of local identities and of the tourist town, the construction of their image, the interweave between myth and publicity. We would like to show a plastically visible identity linked to the places but projected beyond them in a broader Mediterranean contest and in a larger framework of relations. Silent voices and stolen memory, semantic fractures between tourist and social imaginary, localism are placed in this scenery. The invention of the tourist town involves narrative frames of monumental signs, qualitative perceptions of space, iconographic and semantic changes of the visual heritage. In our point of view this 'fabric of signs' is crucial to understand this reality. Our intent is to highlight the importance of this fabric with its 'grammar' and its interpretative codes. We would like to focus on the town of Pozzuoli and on his surrondings, with a proposal that comes from studies, surveys and empirical researches.