Traces of time: immersive storytelling for the visitor journey

This research presents an immersive storytelling project developed at the Archeological Park of Cuma for enhancing the heritage experience, from the pre-visit stage of the visitor journey. The storytelling develops a connection between two Cinematic Virtual Reality experiences, which aim respectively at influencing visit intentions towards the Park in the pre-visit offsite stage and supporting visitors' full access to the site and its information during the onsite visit.