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Machines that learn how to code open-ended survey data

Academic Article
Publication Date:
2010
abstract:
We describe an industrial-strength software system for automatically coding open-ended survey responses. The system is based on a learning metaphor, whereby automated verbatim coders are automatically generated by a general-purpose process that learns, from a user-provided sample of manually coded verbatims, the characteristics that new, uncoded verbatims should have in order to be attributed the codes in the codeframe. In this paper we discuss the basic workings of this software and present the results of experiments we have run on several datasets of real respondent data, in which we have compared the accuracy of the software against the accuracy of human coders.
Iris type:
01.01 Articolo in rivista
Keywords:
Survey coding; Open-ended questions; Open-ended responses; Automatic coding; Machine learning; Opinion mining; Sentiment analysis
List of contributors:
Esuli, Andrea; Sebastiani, Fabrizio
Authors of the University:
ESULI ANDREA
SEBASTIANI FABRIZIO
Handle:
https://iris.cnr.it/handle/20.500.14243/52926
Published in:
INTERNATIONAL JOURNAL OF MARKET RESEARCH
Journal
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