A Method for Web Content Extraction and Analysis in the Tourism Domain

Big data generated across the web is assuming growing importance in producing insights useful to understand real-world phenomena and to make smarter decisions. The tourism is one of the leading growth sectors, therefore, methods and technologies that simplify and empower web contents gathering, processing, and analysis are becoming more and more important in this application area. In this paper, we present a web content analytics method that automates and simplifies content extraction and acquisition from many different web sources, like newspapers and social networks, accelerate content cleaning, analysis, and annotation, makes faster insights generation by visual exploration of analysis results. We, also, describe an application to a real-world use case regarding the analysis of the touristic impact of the Italian Open tennis tournament. Obtained results show that our method makes the analysis of news and social media posts more easy, agile, and effective.