Metodologie integrate per la costruzione di una piattaforma finalizzata alla conoscenza, valorizzazione e fruizione virtuale

The impulse of new technologies has strongly imposed new forms of communication. The diffusion of new media has in fact shocked traditional communication systems such as books, television, radio and the very role of some cultural mediators. In the age of the horizontal diffusion of culture, communicating means using the language of new media, with the conviction that the borderline between elitist culture and mass culture is no longer as defined as in the era of traditional linear communication. In this context, the role of virtual heritage is also to transmit information using language and cognitive metaphors used in video games, in digital representation, in the persuasive narratives. These factors trace the basis of an exclusively digital exhibition paradigm, in which communication is freed from the classical rules of the elite culture to affirm a new serendipity, in which the even casual discovery of a content can trigger virtuous processes of cultural diffusion. In this perspective comes a digital exposure mode designed for the Tomb of the Medusa in Arpi, a forgotten archaeological context, robbed and abandoned, which is returned to the community today thanks to a restoration promoted by the Regional Secretariat for Cultural Heritage of Puglia. Within a web platform are organized heterogeneous contents based mainly on three-dimensional models, which aim to communicate in an integrated and multimodal form the different cultural values of which this site is a bearer. Among the priority targets is the virtual re-contextualization of the objects, connected to the respective sites of origin, but above all the reconnection of these to a cultural world made of colors, shapes, materials, traditions, cults, all to be discovered in a journey through models that can be explored in real time, serious games, digital restorations and persuasive narration. An element of particular interest, for the many possible applications, is the survey and the 3D reconstruction of the architectural elements connected to the hypogeum. The 3D image-based approach to knowledge has long opened up considerable possibilities, primarily related to the ease of use of this technology, but even more for all aspects related to the problem of interpretation, preparatory to virtual reconstruction and then to enhancement and visit at a distance of our cultural heritage.