LIVIA'S VILLA RELOADED VIRTUAL MUSEUM: USER EXPERIENCE EVALUATION

While experimentations in digital cultural heritage continue the run to the digital storytelling blending and the fusion with latest advanced technologies, the need for evaluations of such 3D installations is highly felt. The case study we present in this paper stands between a research and educational project, where the Livia's Villa at Prima Porta, at the IX mile of ancient via Flaminia, in the north of Rome, has been reconstructed in 3D and told from different points of view, giving birth to a permanent installation located in a dedicated and secluded room at the National Roman Museum -Diocletian Baths since the begin of 2014. In this context of fruition, where the 3D application stands as a Virtual Learning Environment (VLE), where behaviours and learning play the major roles, a massive evaluation was carried out in the summer of 2015, on a sample of 125 global participants. Results made clear that the attractiveness of a 3D interactive environment into an archaeological museum is crucial. Also the natural interaction modality and the freedom required by the system, made the user experience involving, intuitive and indeed natural -overcoming the common idea of technology as barrier towards learning units of culture.