Consensus versus persistence of disagreement in opinion formation: the role of zealots

We consider a general class of three-state models where individuals hold one of two opposite opinions, or are neutral, and exchange opinions in generic pairwise interactions. We show that when opinions spread in a population where a fraction of individuals (zealots) unshakably maintain their view, one of four qualitatively distinct kinds of collective dynamics arises, depending on the specific rules governing the social interactions. Unsurprisingly, when their density is high, zealots drive the whole population to consensus on their opinion. For low densities a rich phase diagram emerges: a finite population of dissenters can survive and be the only stationary state or may need a critical initial mass of dissenters to be sustained; the critical mass may vanish or not as the density is reduced; the transition to the high density regime can be smooth or abrupt, and shows interesting hysteretic effects. For each choice of the interaction rules we calculate the critical density of zealots above which diverse opinions cannot survive.