USER EXPERIENCE EVALUATION OF IMMERSIVE VIRTUAL CONTEXTS: THE CASE OF THE VIRTUAL MUSEUM OF THE TIBER VALLEY PROJECT

Virtual technologies have proved be a valuable support for the knowledge and fruition of the Cultural Heritage. The way they are employed shapes the affection and emotional involvement of the public to which the experience is addressed. On one side, Cultural Heritage represents the historical legacy of a group of people; on the other side, it is also something constantly changing, a process of social appropriation of cultural identity.