Languages and context issues of icts for a new role of museums in the covid-19 era

The rapid spread of the COVID pandemic is deeply changing people's lives and upsetting consolidated models and lifestyles. The social distancing measures for the reduction of contagion have been heavily affecting people's daily experiences, such as for example the public's relationship with cultural resources. Museums, in particular, are paying the highest price for that, forced to find new forms for heritage fruition, thus representing an emblematic case. Taking its steps from the analysis of the pandemic's effects on global museum heritage and of museums' response, the article focuses then on ICTs' role as communication languages between heritage and its audiences in the solutions adopted, and on their suitability to the changed context. Finally, reflections on structural and contextual aspects of the dialogue between cultural resources and their public, beyond strictly technological matters, are proposed, to highlight the real extent of the challenges facing the museum sector.