THE VILLA OF TIBERIUS AT SPERLONGA AND THE ULYSSES RIVIERA: INTEGRATED ENHANCEMENT AND SUSTAINABLE TOURISM

The culture, in its broadest sense, and the territory are increasingly the binomial on which to leverage to define original visions of sustainable economic growth, ie based on the development of tourism attentive not only to economic implications, but also social, cultural and environmental aspects, following the most up-to-date concepts of sustainable tourism (http://cf.cdn.unwto.org/press-release/2017-01-19/international-year-sustainable-tourism-development-2017-kicks). A strategy of this kind can be decisive for countries such as Italy - considered by many to be a large open-air museum - where archaeological sites, monuments, museums, libraries and archives, historical city core and cities of culture represent a widespread heritage on which to base the future both cultural and economic, if properly integrated and enhanced on a large territorial scale. From this point of view, the Cultural Routes of the European Council offer an excellent example of how the integrated enhancement, on a large territorial scale, of multiple tangible and intangible values, has the effect of stimulating sustainable economic growth, that is, respectful of the human rights, democracy, cultural and religious diversity and openness to intercultural dialogue (http://culture-routes.net/cultural-routes). However, it is precisely this model that makes clear the need to promote integrated cultural and infrastructural development policies on both national and local levels, which act as a premise and support for non-partial and unilateral enhancement strategies, as often happens under the pressing tourist market demands, but on a large territorial scale, putting less known sites with the most famous ones. Alongside this aspect, in our opinion, the need for a critical and scientific approach in interpreting the relationship between heritage and its context remains fundamental, in order to guarantee the scientific basis for communication, which is increasingly put at risk by new models of digital communication inspired by pure entertainment. These fundamental principles have inspired the proposal "Sperlonga and La Riviera di Ulisse." Proposal and realization of integrated enhancement based on new technologies for a better fruition of the cultural heritage located in the Lazio Region" (2010-2012), financed by the Lazio Region, which is presented here.