Putting Enhanced Hypermedia Personalization into Practice via Web Mining

We present a novel personalization engine that provides in- dividualized access to Web contents/services by means of data mining techniques. It associates adaptive content delivery and navigation sup- port with form filling, a functionality that catches the typical interaction of a user with a Web service, in order to automatically fill in its form fields at successive accesses from that visitor. Our proposal was devel- oped within the framework of the ITB@NK system to the purpose of effectively improving users' Web experience in the context of Internet Banking. This study focuses on its software architecture and formally investigates the underlying personalization process.